Using social media as an element of you digital marketing efforts requires the motivation of employees to participate with purpose, and get them to think creatively about how to get the “message” to as many people as possible.

Ultimately you want employees to champion your brand or product in a way that will encourage their friends and their friends friends to engage in a meaningful way. A key to this is creating an environment that can encourage this.

This YouTube clip posted by the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) I think gives good food for thought when thinking about this challenge.

I would be very interested in hearing about any organisation that is achieving great social media purpose by motivating employee’s successfully to-do so.

BTW: thanks @DrJohann for the link to this information.